|Chinanews, Beijing, March 21 – An increasing number of young people in Beijing are now fond of wines, white collars working for international corporations in particular. Wines are given much more priority in business activities than before and drinking wines has become a new fashion among white collars in Beijing.
“Talking business over cups of good French red wines in a banquet is very popular among business circles in Beijing,” said Miss Liu Xin, an employee in a financial company.
Many senior managers in Beijing are now interested in how to build one’s private cellar. Wines are thought to be related to one’s social position and personal taste in Beijing. “Those who live in the same building as me are all well educated people. They send wines as gifts to others in the hope of raising their own position and that of the gift-recipients,” said Liu.
As more and more young people become members of the middle class of the city, their pursuit for fashion has a great influence on the luxury market. Beijing is now a big wine-consumption city. Statistics show that the amount of imported wines last year was 50% more than that of the previous year.
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